Categories
The creator stack
A creator business is deposited in layers, each sitting on the one below it. This is the order we work in, and the tool categories that belong to each layer.
- 01AudienceA newsletterReach people directly, on a list nobody can take away from you.Email & Newsletter5 articles
- 02PresenceA websiteA home for the work, under a domain you control.Website Builders
- 03ProductA course or digital productPackage what you know into something people can buy.Online CoursesDigital Products
- 04MembershipA creator communityTurn readers into members who stay for each other.Community
- 05DistributionA content businessPublish and repurpose across the places people already are.Social Media
- 06OperationsA system that runsThe unglamorous layer that keeps the other five moving.ProductivityAI Tools
Only the audience layer is published today. We would rather cover one layer properly than eight of them thinly, so the others go live as the research behind them is done.